PERCOLOMETRIA – Matteo Di Gioia, Luis Felipe Bueno (Italy, 2017) 1’
BLIND SIGHT – (United States, 2017) 3’50’’
July 21, 2017MAKING IT ON TIME – CHRISTIAN SIRIANO – Sophia Banks (United States, 2015) 1’25’’
July 21, 2017
Director: Matteo Di Gioia, Luis Felipe Bueno; Key Cast: Cristian Cucco; Art Director: Pablo Arroyo; iIllustrator: Anna Resmin; Camera: Pietro Agostini
Percolometria is a fashion film for the Italian brand Corneliani.
Art director Pablo Arroyo asked us to surprise the brand’s clientele with something itchy.
Having a few beautiful outfits to film and being given total freedom, we designed a choreography with a dancer and substituted his head and hands with Bauhaus-punk inspired geometry.
The campaign was juicy too. Instead of setting up a catwalk, Corneliani sent 750 iPads to journalists, influencers and their best clients. Each iPad contained our film plus three others, the complete presskit and lookbook.
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