Director: Matteo Di Gioia, Luis Felipe Bueno; Key Cast: Cristian Cucco; Art Director: Pablo Arroyo; iIllustrator: Anna Resmin; Camera: Pietro Agostini
Percolometria is a fashion film for the Italian brand Corneliani.
Art director Pablo Arroyo asked us to surprise the brand’s clientele with something itchy.
Having a few beautiful outfits to film and being given total freedom, we designed a choreography with a dancer and substituted his head and hands with Bauhaus-punk inspired geometry.
The campaign was juicy too. Instead of setting up a catwalk, Corneliani sent 750 iPads to journalists, influencers and their best clients. Each iPad contained our film plus three others, the complete presskit and lookbook.